| SEMESTRE 1 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| RESEARCH METHODS | 4 | 1 | 0 | 5 |
| BASICS FOR ADVERTISING AND PUBLIC RELATIONS | 5 | 1 | 0 | 6 |
| Cotizaciones, precios y presupuestos | 4 | 1 | 0 | 5 |
| ORAL AND WRITTEN COMMUNICATION | 4 | 1 | 0 | 5 |
| Nuevos medios y soportes publicitarios | 4 | 1 | 0 | 5 |
| MARKETING | 4 | 1 | 0 | 5 |
| ENGLISH I | 3 | 1 | 0 | 4 |
| ELECTIVE I | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE I | 0 | 0 | 3 | 1 |
| SEMESTRE 2 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| Legislación aplicada a la publicidad y las relaciones públicas | 4 | 1 | 0 | 5 |
| Comunicación publicitaria y promocional | 4 | 1 | 0 | 5 |
| Taller de imagen verbal - no verbal | 4 | 1 | 0 | 5 |
| Planeación de las relaciones públicas | 4 | 1 | 0 | 5 |
| Tecnologías para el diseño publicitario | 4 | 1 | 0 | 5 |
| Creación de negocios | 5 | 1 | 0 | 6 |
| ENGLISH II | 3 | 1 | 0 | 4 |
| ELECTIVE II | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE II | 0 | 0 | 3 | 1 |
| SEMESTRE 3 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| STATISTICS I | 4 | 1 | 0 | 5 |
| Herramientas cualitativas | 4 | 1 | 0 | 5 |
| HERMENEUTICS OF THE MESSAGE | 4 | 1 | 0 | 5 |
| VISUAL COMMUNICATION | 4 | 1 | 0 | 5 |
| Fotografía publicitaria | 4 | 1 | 0 | 5 |
| Branding personal | 5 | 1 | 0 | 6 |
| ENGLISH III | 3 | 1 | 0 | 4 |
| ELECTIVE III | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE III | 0 | 0 | 3 | 1 |
| SEMESTRE 4
|
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| STATISTICS II | 4 | 1 | 0 | 5 |
| QUANTITATIVE TOOLS | 4 | 1 | 0 | 5 |
| Construcción del mensaje publicitario | 4 | 1 | 0 | 5 |
| Desarrollo y planificación de medios | 4 | 1 | 0 | 5 |
| Campañas publicitarias | 5 | 1 | 0 | 6 |
| Producción de medios I | 4 | 1 | 0 | 5 |
| ENGLISH IV | 3 | 1 | 0 | 4 |
| ELECTIVE IV | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE IV | 0 | 0 | 3 | 1 |
| SEMESTRE 5
|
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| Responsabilidad social corporativa | 4 | 1 | 0 | 5 |
| Estrategias para la atracción de la venta | 4 | 1 | 0 | 5 |
| Campañas de relaciones públicas | 4 | 1 | 0 | 5 |
| Organización de eventos estratégicos | 5 | 1 | 0 | 6 |
| Producción de medios II | 4 | 1 | 0 | 5 |
| OPTATIVE I | 4 | 1 | 0 | 5 |
| ENGLISH V | 3 | 1 | 0 | 4 |
| ELECTIVE V | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE V | 0 | 0 | 3 | 1 |
| SEMESTRE 6 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| Diplomacia y protocolo de negocios | 4 | 1 | 0 | 5 |
| Negociación y manejo de conflictos | 4 | 1 | 0 | 5 |
| Medición y análisis digital | 4 | 1 | 0 | 5 |
| Ejecución de eventos estratégicos | 5 | 1 | 0 | 6 |
| OPTATIVE III | 4 | 1 | 0 | 5 |
| OPTATIVE III | 4 | 1 | 0 | 5 |
| ENGLISH VI | 3 | 1 | 0 | 4 |
| ELECTIVE VI | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE VI | 0 | 0 | 3 | 1 |
| SEMESTRE 7 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| Proyecto de aplicación profesional I | 4 | 1 | 0 | 5 |
| Estudios de opinión pública | 4 | 1 | 0 | 5 |
| Relaciones públicas y comunicaciones corporativas aplicadas | 4 | 1 | 0 | 5 |
| Estudios de imagen | 4 | 1 | 0 | 5 |
| OPTATIVE IV | 4 | 1 | 0 | 5 |
| OPTATIVE V | 4 | 1 | 0 | 5 |
| CONSTITUTIONAL SOCIAL SERVICE | 0 | 0 | 20 | 9.6 |
| ELECTIVE VII | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE VII | 0 | 0 | 3 | 1 |
| SEMESTRE 8 |
|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
| Habilidades de redacción profesional | 3 | 1 | 0 | 4 |
| Proyecto de aplicación profesional II | 6 | 2 | 0 | 8 |
| Tópicos de aplicación de publicidad y relaciones públicas | 6 | 2 | 0 | 8 |
| PROFESSIONAL STAY | 0 | 0 | 20 | 8 |
| ELECTIVE VIII | 1 | 1 | 0 | 2 |
| UNIVERSITY SOCIAL SERVICE VIII | 0 | 0 | 3 | 1 |
