BA IN ADVERTISING AND PUBLIC RELATIONS
BA IN ADVERTISING AND PUBLIC RELATIONS
BA IN ADVERTISING AND PUBLIC RELATIONS
| SEMESTRE 1 | |||||
|---|---|---|---|---|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| RESEARCH METHODS | 4 | 1 | 0 | 5 | |
| BASICS FOR ADVERTISING AND PUBLIC RELATIONS | 5 | 1 | 0 | 6 | |
| QUOTATIONS, PRICES, AND ESTIMATES | 4 | 1 | 0 | 5 | |
| ORAL AND WRITTEN COMMUNICATION | 4 | 1 | 0 | 5 | |
| NEW MEDIA AND ADVERTISING PLATFORMS | 4 | 1 | 0 | 5 | |
| MARKETING | 4 | 1 | 0 | 5 | |
| ENGLISH I | 3 | 1 | 0 | 4 | |
| ELECTIVE I | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE I | 0 | 0 | 3 | 1 | |
| SEMESTRE 2 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| LEGISLATION APPLIED TO ADVERTISING AND PUBLIC RELATIONS | 4 | 1 | 0 | 5 | |
| ADVERTISING AND PROMOTIONAL COMMUNICATION | 4 | 1 | 0 | 5 | |
| IMAGE WORKSHOP | 4 | 1 | 0 | 5 | |
| PUBLIC RELATIONS PLANNING | 4 | 1 | 0 | 5 | |
| TECHNOLOGIES FOR ADVERTISING DESIGN | 4 | 1 | 0 | 5 | |
| BUSINESS STARTUP | 5 | 1 | 0 | 6 | |
| ENGLISH II | 3 | 1 | 0 | 4 | |
| ELECTIVE II | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE II | 0 | 0 | 3 | 1 | |
| SEMESTRE 3 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| STATISTICS I | 4 | 1 | 0 | 5 | |
| QUALITATIVE TOOLS | 4 | 1 | 0 | 5 | |
| HERMENEUTICS OF THE MESSAGE | 4 | 1 | 0 | 5 | |
| VISUAL COMMUNICATION | 4 | 1 | 0 | 5 | |
| ADVERTISING PHOTOGRAPHY | 4 | 1 | 0 | 5 | |
| PERSONAL BRANDING | 5 | 1 | 0 | 6 | |
| ENGLISH III | 3 | 1 | 0 | 4 | |
| ELECTIVE III | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE III | 0 | 0 | 3 | 1 | |
| SEMESTRE 4 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| STATISTICS II | 4 | 1 | 0 | 5 | |
| QUANTITATIVE TOOLS | 4 | 1 | 0 | 5 | |
| CONSTRUCTION OF THE ADVERTISING MESSAGE | 4 | 1 | 0 | 5 | |
| MEDIA DEVELOPMENT AND PLANNING | 4 | 1 | 0 | 5 | |
| ADVERTISING CAMPAIGNS | 5 | 1 | 0 | 6 | |
| MEDIA PRODUCTION I | 4 | 1 | 0 | 5 | |
| ENGLISH IV | 3 | 1 | 0 | 4 | |
| ELECTIVE IV | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE IV | 0 | 0 | 3 | 1 | |
| SEMESTRE 5 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| CORPORATE SOCIAL RESPONSIBILITY | 4 | 1 | 0 | 5 | |
| SALES ATTRACTION STRATEGIES | 4 | 1 | 0 | 5 | |
| PUBLIC RELATIONS CAMPAIGNS | 4 | 1 | 0 | 5 | |
| ORGANIZATION OF STRATEGIC EVENTS | 5 | 1 | 0 | 6 | |
| MEDIA PRODUCTION II | 4 | 1 | 0 | 5 | |
| OPTATIVE I | 4 | 1 | 0 | 5 | |
| ENGLISH V | 3 | 1 | 0 | 4 | |
| ELECTIVE V | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE V | 0 | 0 | 3 | 1 | |
| SEMESTRE 6 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| BUSINESS DIPLOMACY AND PROTOCOL | 4 | 1 | 0 | 5 | |
| NEGOTIATION AND CONFLICT MANAGEMENT | 4 | 1 | 0 | 5 | |
| DIGITAL MEASUREMENT AND ANALYSIS | 4 | 1 | 0 | 5 | |
| EXECUTION OF STRATEGIC EVENTS | 5 | 1 | 0 | 6 | |
| OPTATIVE II | 4 | 1 | 0 | 5 | |
| OPTATIVE III | 4 | 1 | 0 | 5 | |
| ENGLISH VI | 3 | 1 | 0 | 4 | |
| ELECTIVE VI | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE VI | 0 | 0 | 3 | 1 | |
| SEMESTRE 7 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| PROFESSIONAL APPLICATION PROJECT I | 4 | 1 | 0 | 5 | |
| PUBLIC OPINION STUDIES | 4 | 1 | 0 | 5 | |
| PUBLIC RELATIONS AND APPLIED CORPORATE COMMUNICATIONS | 4 | 1 | 0 | 5 | |
| IMAGE STUDIES | 4 | 1 | 0 | 5 | |
| OPTATIVE IV | 4 | 1 | 0 | 5 | |
| OPTATIVE V | 4 | 1 | 0 | 5 | |
| CONSTITUTIONAL SOCIAL SERVICE | 0 | 0 | 20 | 9.6 | |
| ELECTIVE VII | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE VII | 0 | 0 | 3 | 1 | |
| SEMESTRE 8 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| PROFESSIONAL WRITING SKILLS | 3 | 1 | 0 | 4 | |
| PROFESSIONAL APPLICATION PROJECT II | 6 | 2 | 0 | 8 | |
| TOPICS IN ADVERTISING AND PUBLIC RELATIONS APPLICATION | 6 | 2 | 0 | 8 | |
| PROFESSIONAL STAY | 0 | 0 | 20 | 8 | |
| ELECTIVE VIII | 1 | 1 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE VIII | 0 | 0 | 3 | 1 | |
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