BA IN MARKETING
BA IN MARKETING
| SEMESTRE 1 | |||||
|---|---|---|---|---|---|
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| MARKETING MANAGEMENT | 5 | 1.00 | 0 | 6 | |
| ECONOMICS IN MARKETING | 3 | 1.00 | 0 | 4 | |
| APPLIED MARKETING COMMUNICATION | 3 | 1.00 | 0 | 4 | |
| ADMINISTRATIVE ACCOUNTING | 4 | 1.00 | 0 | 5 | |
| MARKETING MATHEMATICS | 5 | 1.00 | 0 | 6 | |
| ICT AND THEIR APPLICATIONS IN MARKETING | 4 | 1.00 | 0 | 5 | |
| ENGLISH I | 3 | 1.00 | 0 | 4 | |
| ELECTIVE I | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| SEMESTRE 2 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| QUOTES, PRICES, AND ESTIMATES | 5 | 1.00 | 0 | 6 | |
| MARKET SEGMENTATION | 5 | 1.00 | 0 | 6 | |
| RESEARCH AND DEVELOPMENT | 5 | 1.00 | 0 | 6 | |
| MARKETING AND THE CONSUMER SOCIETY | 4 | 1.00 | 0 | 5 | |
| STATISTICS I | 5 | 1.00 | 0 | 6 | |
| PRICE FIXING SOFTWARE | 4 | 1.00 | 0 | 5 | |
| ENGLISH II | 3 | 1.00 | 0 | 4 | |
| ELECTIVE II | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| SEMESTRE 3 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| LOGISTICS AND PLACE | 5 | 1.00 | 0 | 6 | |
| INTRODUCTION TO MARKET RESEARCH | 5 | 1.00 | 0 | 6 | |
| SALES MANAGEMENT | 5 | 1.00 | 0 | 6 | |
| STATISTICS II | 5 | 1.00 | 0 | 6 | |
| LEADERSHIP AND ENTREPRENEURSHIP | 3 | 1.00 | 0 | 4 | |
| OPTATIVE I | 4 | 1.00 | 0 | 5 | |
| ENGLISH III | 3 | 1.00 | 0 | 4 | |
| ELECTIVE III | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 0 | 3 | |
| SEMESTRE 4 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| QUALITATIVE RESEARCH | 5 | 1.00 | 0 | 6 | |
| SERVICES MARKETING | 4 | 1.00 | 0 | 5 | |
| ELECTRONIC COMMERCE | 5 | 1.00 | 0 | 6 | |
| ADVERTISING AND MERCHANDISING | 4 | 1.00 | 0 | 5 | |
| DECISION-MAKING MODELS | 5 | 1.00 | 0 | 6 | |
| OPTATIVE II | 4 | 1.00 | 0 | 5 | |
| ENGLISH IV | 3 | 1.00 | 0 | 4 | |
| ELECTIVE IV | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| SEMESTRE 5 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| PROMOTION AND MARKETING COMMUNICATIONS | 5 | 1.00 | 0 | 6 | |
| MONITORING AND EVALUATION OF MARKETING EFFORTS | 5 | 1.00 | 0 | 6 | |
| QUANTITATIVE RESEARCH | 5 | 1.00 | 0 | 6 | |
| MULTIVARIATE STATISTICS ANALYSIS | 5 | 1.00 | 0 | 6 | |
| INTERNATIONAL COMMERCE | 3 | 1.00 | 0 | 4 | |
| OPTATIVE III | 4 | 1.00 | 0 | 5 | |
| ENGLISH V | 3 | 1.00 | 0 | 4 | |
| ELECTIVE V | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| SEMESTRE 6 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| BUSINESS MANAGEMENT LAW | 5 | 1.00 | 0 | 6 | |
| ENTREPRENEURIAL DEVELOPMENT | 5 | 1.00 | 0 | 6 | |
| FINANCIAL MARKETING | 5 | 1.00 | 0 | 6 | |
| OPTATIVE IV | 4 | 1.00 | 0 | 5 | |
| OPTATIVE V | 4 | 1.00 | 0 | 5 | |
| ENGLISH VI | 3 | 1.00 | 0 | 4 | |
| ELECTIVE VI | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| SEMESTRE 7 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| MARKETING STRATEGIES AND MANAGEMENT | 5 | 1.00 | 0 | 6 | |
| RESEARCH SEMINAR I | 4 | 1.00 | 0 | 5 | |
| OPTATIVE VI | 4 | 1.00 | 0 | 5 | |
| OPTATIVE VII | 4 | 1.00 | 0 | 5 | |
| FOREIGN LANGUAGE I | 3 | 1.00 | 0 | 4 | |
| ELECTIVE VII | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| CONSTITUTIONAL SOCIAL SERVICE | 0 | 0.00 | 30 | 9.6 | |
| SEMESTRE 8 | |||||
| Course | Hours under academic guidance | Hours of independent work | HTPS | Credits | |
| INTEGRATIVE BUSINESS SIMULATOR | 6 | 2.00 | 0 | 8 | |
| RESEARCH SEMINAR II | 4 | 1.00 | 0 | 5 | |
| OPTATIVE VIII | 4 | 1.00 | 0 | 5 | |
| OPTATIVE IX | 4 | 1.00 | 0 | 5 | |
| FOREIGN LANGUAGE II | 3 | 1.00 | 0 | 4 | |
| ELECTIVE VIII | 1 | 1.00 | 0 | 2 | |
| UNIVERSITY SOCIAL SERVICE | 0 | 0.00 | 3 | 1 | |
| PROFESSIONAL PRACTICE (INTERNSHIP) | 0 | 0.00 | 25 | 8 | |
International Affairs and Academic Cooperation Office
+52(312) 3161063 Ext. 34207
relacionesinternacionales@ucol.mx
© Derechos Reservados 2022 - 2025 Universidad de Colima
Este sitio podrá ser citado mientras no sea con fines de lucro, únicamente colocando su respectiva fuente y dirección electrónica. De otra manera, se solicitará presentar un permiso previamente escrito de la respectiva institución.
