SEMESTRE 1 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
RESEARCH METHODS | 4 | 1 | 0 | 5 |
BASICS FOR ADVERTISING AND PUBLIC RELATIONS | 5 | 1 | 0 | 6 |
Cotizaciones, precios y presupuestos | 4 | 1 | 0 | 5 |
ORAL AND WRITTEN COMMUNICATION | 4 | 1 | 0 | 5 |
Nuevos medios y soportes publicitarios | 4 | 1 | 0 | 5 |
MARKETING | 4 | 1 | 0 | 5 |
ENGLISH I | 3 | 1 | 0 | 4 |
ELECTIVE I | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE I | 0 | 0 | 3 | 1 |
SEMESTRE 2 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
Legislación aplicada a la publicidad y las relaciones públicas | 4 | 1 | 0 | 5 |
Comunicación publicitaria y promocional | 4 | 1 | 0 | 5 |
Taller de imagen verbal - no verbal | 4 | 1 | 0 | 5 |
Planeación de las relaciones públicas | 4 | 1 | 0 | 5 |
Tecnologías para el diseño publicitario | 4 | 1 | 0 | 5 |
Creación de negocios | 5 | 1 | 0 | 6 |
ENGLISH II | 3 | 1 | 0 | 4 |
ELECTIVE II | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE II | 0 | 0 | 3 | 1 |
SEMESTRE 3 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
STATISTICS I | 4 | 1 | 0 | 5 |
Herramientas cualitativas | 4 | 1 | 0 | 5 |
HERMENEUTICS OF THE MESSAGE | 4 | 1 | 0 | 5 |
VISUAL COMMUNICATION | 4 | 1 | 0 | 5 |
Fotografía publicitaria | 4 | 1 | 0 | 5 |
Branding personal | 5 | 1 | 0 | 6 |
ENGLISH III | 3 | 1 | 0 | 4 |
ELECTIVE III | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE III | 0 | 0 | 3 | 1 |
SEMESTRE 4
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
STATISTICS II | 4 | 1 | 0 | 5 |
QUANTITATIVE TOOLS | 4 | 1 | 0 | 5 |
Construcción del mensaje publicitario | 4 | 1 | 0 | 5 |
Desarrollo y planificación de medios | 4 | 1 | 0 | 5 |
Campañas publicitarias | 5 | 1 | 0 | 6 |
Producción de medios I | 4 | 1 | 0 | 5 |
ENGLISH IV | 3 | 1 | 0 | 4 |
ELECTIVE IV | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE IV | 0 | 0 | 3 | 1 |
SEMESTRE 5
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
Responsabilidad social corporativa | 4 | 1 | 0 | 5 |
Estrategias para la atracción de la venta | 4 | 1 | 0 | 5 |
Campañas de relaciones públicas | 4 | 1 | 0 | 5 |
Organización de eventos estratégicos | 5 | 1 | 0 | 6 |
Producción de medios II | 4 | 1 | 0 | 5 |
OPTATIVE I | 4 | 1 | 0 | 5 |
ENGLISH V | 3 | 1 | 0 | 4 |
ELECTIVE V | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE V | 0 | 0 | 3 | 1 |
SEMESTRE 6 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
Diplomacia y protocolo de negocios | 4 | 1 | 0 | 5 |
Negociación y manejo de conflictos | 4 | 1 | 0 | 5 |
Medición y análisis digital | 4 | 1 | 0 | 5 |
Ejecución de eventos estratégicos | 5 | 1 | 0 | 6 |
OPTATIVE III | 4 | 1 | 0 | 5 |
OPTATIVE III | 4 | 1 | 0 | 5 |
ENGLISH VI | 3 | 1 | 0 | 4 |
ELECTIVE VI | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE VI | 0 | 0 | 3 | 1 |
SEMESTRE 7 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
Proyecto de aplicación profesional I | 4 | 1 | 0 | 5 |
Estudios de opinión pública | 4 | 1 | 0 | 5 |
Relaciones públicas y comunicaciones corporativas aplicadas | 4 | 1 | 0 | 5 |
Estudios de imagen | 4 | 1 | 0 | 5 |
OPTATIVE IV | 4 | 1 | 0 | 5 |
OPTATIVE V | 4 | 1 | 0 | 5 |
CONSTITUTIONAL SOCIAL SERVICE | 0 | 0 | 20 | 9.6 |
ELECTIVE VII | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE VII | 0 | 0 | 3 | 1 |
SEMESTRE 8 |
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Course | Hours under academic guidance | Hours of independent work | HTPS | Credits |
Habilidades de redacción profesional | 3 | 1 | 0 | 4 |
Proyecto de aplicación profesional II | 6 | 2 | 0 | 8 |
Tópicos de aplicación de publicidad y relaciones públicas | 6 | 2 | 0 | 8 |
PROFESSIONAL STAY | 0 | 0 | 20 | 8 |
ELECTIVE VIII | 1 | 1 | 0 | 2 |
UNIVERSITY SOCIAL SERVICE VIII | 0 | 0 | 3 | 1 |